Demand Generation Lead

The role

We are looking for a results-oriented, experienced B2B focused Demand Generation Lead to build the foundations of our DG function. You will grow our revenue generation to support our business growth globally and own all demand generation for the marketing pipeline, from performance marketing, lead generation campaigns, website conversion optimization, account-based marketing, as well as marketing operations. 

Responsibilities

• Own our Demand Generation strategy - ​​developing and executing a global demand generation strategy and associated initiatives to support our aggressive revenue goals, increase the number of qualified opportunities, improve ACV and accelerate pipeline velocity;
• Lead inbound and outbound acquisition strategies and programs across customer segments and territories, including multi-channel acquisition programs, and paid and organic programs such as search, display, email, social, direct mail, events, ABM, customer marketing and content syndication;
• Develop a deep understanding of the markets we operate in and industries we serve, identifying where and how content can provide the greatest value;
• Build a team responsible for a best-in-class portfolio of skills and experience to optimise our end-to-end customer buying journey;
• Collaborate and partner with sales to align on strategy, initiatives, pipeline forecasting, investments, and measurement of our commercial efforts;
• Manage budget and ROI of Marketing programs, and recommend calibrations to marketing investment to achieve business goals.
• Optimise the end-to-end customer & user buying experience and processes including lead capture, nurture programs, scoring and account-based list targeting and measurement.

What you bring to the team

• Established success in running global B2B-focused demand generations programs to deliver pipeline growth, both inbound and ABM motions, selling to enterprise decision makers;
• Deep experience across B2B inbound and digital marketing methods to create multi-touch, multi-channel campaigns.
• Experience in multi-persona sales motions across business and technical leaders;
• Knowledge of, and ability to leverage a range of technology tools to automate, enhance, measure and scale demand gen operations;
• An understanding of API platform technology, and has the ability to juggle multiple work streams in a fast-paced environment, with a bias towards action and getting things done;
• Data-driven leader who loves developing insights from analysis to inform strategies and program development;
• Has a growth mindset, is autonomous, is willing to take the responsibility, and is passionate about building something great.

Some bits about the way we work

• We are a fully remote company, and not just because of COVID19, we have worked like that for many years. All of our previous companies were remote friendly companies
• We are just starting up so your work will impact everything we do. We also believe in full transparency and you will always know what is going on
• No politics

Here you have our company principles.

We provide:

• A competitive package based on knowledge and experience, including Stock Options
• Holidays. We will not count the days you take but we at least grant you 27 days of holidays per year. Plus, your birthday off and public holidays, but who’s counting. 
• Work remotely. Freedom to work from wherever suits you best. Ideally London, Amsterdam, Madrid or Central Europe. 
• Flexible office hours. At Tinybird we do not have fixed office hours. You manage your own time.
• Equipment of your choice. You get to choose. The maximum budget for it is €2400. 
• Paid travel. Whenever this is needed and agreed between the two parties. 

Our selection procedure in a nutshell

Are you ready to join the Tinybird flock? Apply for this job.
If you have any questions you can email us at recruitment@tinybird.co. 

The application phase consists of three separate interviews via video call. 

1. A get to know each-other call (30min)
2. A skills based interview (1hr)
3. A final interview with one or two of the founders (1-1.5hr). 

How to apply

Fill up the form at the end or send us an email telling us a bit about yourself, and asking us whatever you need to know about the problem we are trying to solve, the company, your role, etc...